Our homes are reflections of who we are and where we are in life. They hold our routines, our memories, and our transitions. At Flax Interiors, our goal is always to remove "design friction" — those subtle obstacles in a home that make living just a bit harder or less joyful than it should be. With a background in psychology and design, I approach every space not only as an aesthetic challenge but as an opportunity to support the way you live, think, and feel.

Whether you’re planning a full remodel, updating one room, or simply exploring what’s possible, I hope these answers help you understand the process of interior design and how we at Flax Interiors approach it, with care, curiosity, and evidence-based creativity.

Warmly,
Emily, Founder of Flax Interiors

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Frequently Asked Questions

Working with an Interior Designer

What does an interior designer do?

An interior designer doesn’t just make a space look beautiful, they make it work. At Flax Interiors, we balance aesthetics with psychology: how people move, think, and feel within their homes. Beyond choosing colors or fabrics, we reimagine how light, flow, and layout can reduce stress and support daily life. Research in environmental psychology shows that intentional design improves mood and cognitive function, which is why each project begins with understanding how you live and what energizes or calms you.

What’s the difference between design and decoration?

Decoration is the final layer: art, pillows, color. Design is everything underneath. Interior design considers structure, space planning, flow and how those choices impact how you use the space. When we design, we often collaborate with architects and contractors to make sure the home functions beautifully before we add the final aesthetic details.

If I already have a contractor or architect, do I still need a designer?

Absolutely. Architects focus on structure; contractors build. Designers translate the human experience into that framework. We are the fairy dust – and act as the bridge between the technical and the emotional, ensuring that the end result not only functions but feels right. Many of our clients bring us in mid-project, wishing they’d done so earlier. Early collaboration prevents expensive rework and design fatigue down the line.

How long does a design project take?

Timelines vary by scope. A single-room furnishing project might take three to six months, while a full-home renovation may span a year. We like to remind clients that the best results take time; sourcing custom pieces, coordinating with contractors, and managing supply chains are all part of the process. We’ll map out each step clearly so you always know what’s next.

What if I don’t like something during the process?

Design is deeply personal, and honest communication is essential. We invite feedback at every step of the process. If something doesn’t feel right, we revisit and refine without ego. The best projects evolve through conversation.

Costs and Budget

How much do interior designers charge in the Bay Area?

Rates vary by experience and scope, but most Bay Area designers charge between $100 and $250 per hour, with full-service projects typically ranging from 10–20% of total renovation or furnishing costs. At Flax Interiors, we do our best to estimate the design fees before embarking on a project to make sure that you are comfortable with the budget before we move forward.

How do designers structure their fees?

Some charge hourly, others by flat project fee, and some by a percentage of overall spend. At Flax Interiors, we charge hourly plus a small markup on custom or wholesale merchandise and labor. We’re always transparent about pricing. Our goal is to make good design attainable, not mysterious.

Can I hire a designer on a smaller budget?

Yes. And you should. A one-time consultation (often $300–$600) can help you avoid costly mistakes later. We offer one-time design sessions to help clients make smart choices about color, layout, or finishes. Even if you handle the rest yourself, an hour with a professional can save you thousands.

Do designers increase resale value?

While design ROI varies, studies show that well-designed homes photograph better, sell faster, and can attract higher offers. But the real return is how it feels to live there every day. Your comfort and connection to your space are the most meaningful outcomes.

Scope and Flexibility

What is full-service interior design?

Full-service means we manage every detail, from early space planning to the final styling. Think of it as design concierge: we handle sourcing, purchasing, contractor coordination, and installation. You focus on the excitement, not the logistics.

Can I hire you for just one room or a consultation?

Absolutely. Some clients start small to get to know our process. A single-room design or one-time consultation is a great way to build momentum. These smaller projects often evolve into full-home transformations once clients experience the impact of thoughtful design.

Can you work virtually?

Yes. Virtual design has opened wonderful possibilities, especially for busy Bay Area homeowners. Through video consultations and digital mood boards, we can guide you remotely while maintaining our same personalized approach.

Will you use my existing furniture?

Of course. Reimagining what you already own is one of our favorite creative challenges. Often a beloved heirloom or sofa becomes the anchor for a fresh design direction.

Local Insights and Trends

What styles are trending in the Bay Area right now?

In the East Bay, we’re seeing a warm evolution of California modern, which features earth tones, curved silhouettes, and layered textures replacing stark minimalism. Sustainability also continues to lead. Clients are choosing reclaimed wood, natural fabrics, and timeless pieces that age gracefully. We call it grounded luxury, beautiful design that feels connected to both people and place.

Are there special design considerations for East Bay homes?

Yes. East Bay homes are often older and full of charm, but they come with quirks – uneven floors, varying light, and mixed architecture from decades of patchwork renovations. We specialize in working with those characteristics, not against them. From maximizing natural ventilation to earthquake-conscious installations, every decision balances beauty and practicality.

When should I reach out to book a designer?

The sooner, the better. Good design takes time, and most Bay Area designers book several months in advance. If you’re planning a renovation in spring, reach out in winter. Early planning means more options and less stress later.

Closing Thoughts

Design is not a luxury, it’s a language. When spoken fluently, it can turn a house into a supportive, expressive reflection of your life. If you’re in a moment of change, like new beginnings, family growth, or just craving a fresh start, let’s create a space that grows with you.

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Footnotes

1. Environmental psychology studies from the Journal of Environmental Design & Human Behavior (2020–2023) highlight measurable links between layout design and emotional well-being.

2. American Society of Interior Designers (ASID) guidelines recommend early collaboration to prevent costly construction adjustments.

3. Bay Area Interior Design Fee Survey, 2024, Design Trade Journal.

4. National Association of Realtors 2023 Staging Impact Report.

5. San Francisco Design Week Trend Brief, 2025.